Corporate Philosophy
Motivated by the vision of the promoters to build a result-oriented, customer-driven and financially strong Insurance Broking Company in Ethiopia, the corporate motto “Bridging Gaps in Service Quality” was adopted immediately on commencing business as a guiding principle in all aspects of our operations. This philosophy is given eloquent expression in our Mission Statement. We are committed to quality and best service in all that we do and the way we do.
We seek to be socially responsible and we share a concern and responsibility for the quality of the environment in which we and our neighbors live and work. We are fully committed to adopting and implementing Total Quality Management (TQM) to complement and reinforce our commitment to the philosophy of excellence and reliability by delivering quality service to our clients. We believe that enduring commitment to the corporate philosophy and TQM will boost service delivery and give us competitive advantage considered critical to attaining leadership position.